Most security dealers don’t fail because they can’t sell. They struggle because of cash flow.

It’s a common story: you work hard to sign new clients, install systems, and build recurring revenue. But then you wait. And wait. And wait. Sometimes months go by before you see the money you earned. Meanwhile, your expenses don’t wait - your team, vehicles, marketing, and operations still need to be paid.

That cash flow gap can stall growth, kill momentum, and limit your ability to scale.

We’ve solved this problem for our dealers.

Weekly Funding. Real Cash Flow.

The Reed dealer program gives you access to quick, predictable weekly funding, so you can keep growing without the financial bottleneck.

Here’s what that means in real terms:

• No more waiting months to get paid
• Consistent cash flow to cover operations and reinvest in growth
• Freedom to scale without constantly worrying about receivables
• A Trusted Canadian Partner

For 25 years, Reed Security has been building recurring revenue and delivering trusted security solutions across Western Canada. We know the challenges dealers face because we’ve lived them. That’s why our program is designed to help you grow your RMR fast, with a strong partner behind you.

When you join the Reed dealer program, you get more than funding. You get:

• Proven marketing and lead generation strategies
• Local installation and service support
• A trusted Canadian brand your clients will recognize
• A partner who understands the business inside and out

Meet Us at Security Canada Central

We’re exhibiting at Security Canada Central on October 22–23, 2025 at the Toronto Congress Centre. If you’re a dealer or thinking about becoming one, stop by Booth 129 and let’s talk about how we can help you scale faster and smarter.

You can also learn more at reeddealers.ca

#SecurityCanada

Last night, I stood on stage and told my story.

It wasn’t perfect. It wasn’t polished. It was raw.

I talked about the highs, the gut punches, the mistakes, and the lessons that came out of them. It was emotional for me to share. And the crowd connected with it.

These lessons aren’t from a textbook. They come from real experiences, tough decisions, and a few scars. Here are the five biggest lessons I’ve learned from building my business.

As Founder and CEO of Reed Security, Virgil Reed has spent 25 years growing the company from a small start-up into one of Western Canada’s leading independent security providers with a national dealer program. 

Along the way, he’s faced setbacks, fierce competition, and market shifts that tested his resolve but also created opportunities for growth. 

His Lessons I’ve Learned talk will highlight the pivotal challenges and successes that shaped both his leadership and the company’s journey.

💡Learn from Virgil's and our other speakers' experiences on October 7th! 

Do not miss out on this one-of-a-kind event.

Get your tickets today using the link 🔗 below:

Buy Tickets

Protect your front door

Our Smart Doorbell Camera features AI detection that distinguishes people and package deliveries from false alerts.

With full HD video resolution (1140 x 1920), a wide 150° x 115° field of view, and IR NightVision it captures clear footage day and night.

Plus, two-way talk will help you stay in control of your doorstep from anywhere.

Performs reliably in cold temperatures. 

This month, we’re celebrating Ariel Hamblin, who has been a key part of Reed Security for the past nine years! 

Ariel is our Accounting & Administration Manager, and she’s played a huge role in helping us grow and succeed. 

We sat down with Ariel to hear about her journey, what she loves about her work, and her thoughts on Reed’s success.

Why do you love working at Reed Security?

“It’s the family environment. Everyone is supportive, and I genuinely enjoy the work I do - it’s rewarding and keeps me engaged every day.”

What’s your role, and what do you do day-to-day?

“I’m the Accounting and Administration Manager. I oversee the Department, handling onboarding, contracts, and sales for our dealer network. My goal is to keep things running smoothly behind the scenes.”

What makes Reed Security different?

“We care about each client as an individual, not just a number. We focus on understanding their needs and providing security solutions that truly fit them and their needs.”

How has Reed Security grown over the years?

“We’ve added a lot of staff, and we’ve really grown into a family. Plus, the company has expanded nationwide, which is amazing to see.”

What’s a memorable moment from your time here?

“Definitely the staff events - barbecues, YXE smash therapy, axe throwing - I love when we do fun things together that build our team spirit.”

What do you love doing outside of work?

“I’m a mom, and we love to travel, garden, and just enjoy life together.”

What’s your best advice for someone starting a career at Reed?

“Learn how to find and access resources independently. Be the person who takes ownership and gets things done.”

👏 Huge thanks to Ariel for sharing her story and for everything she does to keep Reed Security moving forward. Stay tuned for more team spotlights as we celebrate the people behind the scenes who make Reed Security what it is today! 💪