Reed Security Must Reads | All posts tagged 'saskatoon smarthome'

1,179 NEW SUPERFANS AT REED SECURITY

6. Jan 2026 Reed Security Feature, News

In October 2024, we set a long-term goal at Reed Security:

10,000 SuperFans by December 2034.

This wasn’t about chasing fast growth.

It was about building something that lasts.

So we put the goal on the wall in our hallway. Hand drawn. Impossible to ignore. A daily reminder that customer experience is the work.

Real Progress. Real People.

In 2025, we’ve added 1,179 new SuperFans.

Most of them are right here in Saskatchewan, where we’ve built our reputation delivering smart home security and business security with a local-first mindset.

At the same time, we’re expanding across Canada through our Authorized Dealer network, bringing the same standards and expectations to new communities.

Growth matters. Consistency matters more.

How We Define a SuperFan

We don’t guess. We measure.

SuperFans are tracked through:

Google Reviews

4.6 stars rating
#1 rated security company in Saskatchewan

Post-installation surveys

Feedback from smart home and business security installs

Client referrals

The highest compliment we can earn

Support Desk reviews

Because service doesn’t end after install day

Client testimonials

Real experiences, not marketing copy

If it’s not tied to real feedback, it doesn’t count.

Why Experience Comes First in Security

Security is personal. Whether it’s your home or your business, trust is everything.

Customer experience isn’t a department at Reed Security.

It’s the strategy.

We believe in Expert Local Service:

Local technicians and local support
Real people answering the phone
Same-day follow-up whenever possible
Owning issues and fixing them properly

That mindset is what allows us to serve Saskatchewan well and responsibly expand across Canada through dealers who share our standards.

Playing the Long Game

We’re proud of the 1,179 SuperFans added in 2025, but the real focus is the next one.

That’s how you build a company people recommend, whether they’re looking for smart home security in Saskatchewan or business security anywhere in Canada.

If you’re already a SuperFan, thank you.

If you’re not yet, we’re ready to earn it.

THE 5 BIGGEST LESSONS I LEARNED

8. Oct 2025 Reed Security Feature, Reed People

Last night, I stood on stage and told my story.

It wasn’t perfect. It wasn’t polished. It was raw.

I talked about the highs, the gut punches, the mistakes, and the lessons that came out of them. It was emotional for me to share. And the crowd connected with it.

These lessons aren’t from a textbook. They come from real experiences, tough decisions, and a few scars. Here are the five biggest lessons I’ve learned from building my business.

1. Be Far More Diligent

I chose the wrong partner early on, and it cost me. A lot. I felt blindsided, frustrated, and honestly, a bit foolish. I told myself I’d never end up in that position again.

That’s when I started getting far more diligent. I became the guy who asks question after question after question… and then verifies everything. If the answers don’t add up, I move on.

A few things that guide me:

Don’t believe everything you read or hear
Pay attention to what’s missing in the story
Use AI to help analyze the facts

This approach now guides who I hire, which dealers we work with, and who we partner with.

2. Communicate, Communicate, Communicate

I’ll never forget the day CRA froze my bank account. I was young, broke, and terrified. When your bank account is frozen, your business is frozen. I didn’t sleep that night.

The next morning, I picked up the phone, stayed calm, explained my situation, and asked for a plan. I didn’t make excuses. I told the truth. They listened. By the next day, we were back in business.

That moment taught me the power of clear communication when things are hard.

Here’s what works for me:

Pick up the phone or meet in person
Be nice
Be truthful – even if it hurts
Share your plan
Follow through

Silence breeds fear and assumptions. Communication builds trust.

3. Never Get Too High and Never Get Too Low

This one is personal.

For years, my mood was tied directly to the business. If things were good, I was on top of the world. If things went sideways, so did I. It’s a brutal way to live, and it affected my confidence, my family, and my ability to lead.

Eventually, I learned to build habits that keep me grounded no matter what’s happening:

Exercise clears my head
Time away resets my perspective
Being present with my family reminds me what matters
Friends, mentors and peers give me perspective and support

These habits keep me from flying too high when things are great, and from sinking too low when they suck.

4. Get Noticed

Early on, I had a great product, but nobody knew who we were. We were invisible. And that hurt. I was working so hard, but it felt like no one was paying attention.

That frustration taught me two big lessons:

1. Pay attention to marketing

2. Build your brand, not someone else’s

I started experimenting, showing up, and trying everything until something stuck.

Today, I spend about 40% of my time on branding, marketing, and relationships. Because if people don’t notice you, they’ll never buy from you.

5. Look After Your People

Over the years, I’ve learned that business isn’t about products or profits. It’s about people.

For me, that means:

Being kind and flexible
Having fun together
Recognizing effort
Paying people properly
Keeping everyone in the loop and part of the plan

When you look after your staff, they look after your clients.

When you look after your clients, they stay loyal.

And when you give back to your community, it all comes full circle.

Staff. Clients. Community.

Look after your people – and they’ll look after you.

Final Thought

No pain, no gain. And it was worth it.

These lessons were earned the hard way. If they resonate with you, I hope they help you avoid a few of my mistakes, or at least give you some encouragement when things get tough.

-Virgil

OUR CEO WILL BE SHARING HIS STORY

26. Sep 2025 Reed Security Feature, Recognition

As Founder and CEO of Reed Security, Virgil Reed has spent 25 years growing the company from a small start-up into one of Western Canada’s leading independent security providers with a national dealer program.

Along the way, he’s faced setbacks, fierce competition, and market shifts that tested his resolve but also created opportunities for growth.

His Lessons I’ve Learned talk will highlight the pivotal challenges and successes that shaped both his leadership and the company’s journey.

💡Learn from Virgil's and our other speakers' experiences on October 7th!

Do not miss out on this one-of-a-kind event.

Get your tickets today using the link 🔗 below:

Buy Tickets

FIRST ANNUAL SOAK & SHARE WAS A SPLASHING SUCCESS!

20. Aug 2025 Reed Security Feature, Reed People

On August 12th, 2025 the Reed Security team put down their tools and keyboards to head to the park for our first annual SOAK & SHARE team building event.

The afternoon was all about connection, laughter, and celebrating our awesome team. In addition to an epic water fight, the event was also an opportunity to recognize and reward employees for their contributions over the past year.

It wasn’t just Reed Security staff who got in on the fun - some local kids joined in when they saw all the action, adding even more energy and smiles to the day.

At Reed Security, we believe that when you take care of your staff, they’ll take care of your clients. Soak & Share was a perfect reminder that investing in our people is investing in the customer experience.

Special thanks to Lesli and Sarah for organizing and hosting the event. Your planning made it easy for everyone else to relax and fully enjoy the day.

Events like this remind us that success isn’t just about numbers - it’s about people, teamwork, and shared moments. And at Reed Security, we’ve got the best.

Scroll down to see the photos from the day in full splash.