In October 2024, we set a long-term goal at Reed Security:

10,000 SuperFans by December 2034.

This wasn’t about chasing fast growth.

It was about building something that lasts.

So we put the goal on the wall in our hallway. Hand drawn. Impossible to ignore. A daily reminder that customer experience is the work.

Real Progress. Real People.

In 2025, we’ve added 1,179 new SuperFans.

Most of them are right here in Saskatchewan, where we’ve built our reputation delivering smart home security and business security with a local-first mindset.

At the same time, we’re expanding across Canada through our Authorized Dealer network, bringing the same standards and expectations to new communities.

Growth matters. Consistency matters more.

How We Define a SuperFan

We don’t guess. We measure.

SuperFans are tracked through:

Google Reviews

• 4.6 stars rating
• #1 rated security company in Saskatchewan

Post-installation surveys

• Feedback from smart home and business security installs

Client referrals

• The highest compliment we can earn

Support Desk reviews

• Because service doesn’t end after install day

Client testimonials

• Real experiences, not marketing copy

If it’s not tied to real feedback, it doesn’t count.

Why Experience Comes First in Security

Security is personal. Whether it’s your home or your business, trust is everything.

Customer experience isn’t a department at Reed Security.

It’s the strategy.

We believe in Expert Local Service:

• Local technicians and local support
• Real people answering the phone
• Same-day follow-up whenever possible
• Owning issues and fixing them properly

That mindset is what allows us to serve Saskatchewan well and responsibly expand across Canada through dealers who share our standards.

Playing the Long Game

We’re proud of the 1,179 SuperFans added in 2025, but the real focus is the next one.

That’s how you build a company people recommend, whether they’re looking for smart home security in Saskatchewan or business security anywhere in Canada.

If you’re already a SuperFan, thank you.

If you’re not yet, we’re ready to earn it.

Most security dealers don’t fail because they can’t sell. They struggle because of cash flow.

It’s a common story: you work hard to sign new clients, install systems, and build recurring revenue. But then you wait. And wait. And wait. Sometimes months go by before you see the money you earned. Meanwhile, your expenses don’t wait - your team, vehicles, marketing, and operations still need to be paid.

That cash flow gap can stall growth, kill momentum, and limit your ability to scale.

We’ve solved this problem for our dealers.

Weekly Funding. Real Cash Flow.

The Reed dealer program gives you access to quick, predictable weekly funding, so you can keep growing without the financial bottleneck.

Here’s what that means in real terms:

• No more waiting months to get paid
• Consistent cash flow to cover operations and reinvest in growth
• Freedom to scale without constantly worrying about receivables
• A Trusted Canadian Partner

For 25 years, Reed Security has been building recurring revenue and delivering trusted security solutions across Western Canada. We know the challenges dealers face because we’ve lived them. That’s why our program is designed to help you grow your RMR fast, with a strong partner behind you.

When you join the Reed dealer program, you get more than funding. You get:

• Proven marketing and lead generation strategies
• Local installation and service support
• A trusted Canadian brand your clients will recognize
• A partner who understands the business inside and out

Meet Us at Security Canada Central

We’re exhibiting at Security Canada Central on October 22–23, 2025 at the Toronto Congress Centre. If you’re a dealer or thinking about becoming one, stop by Booth 129 and let’s talk about how we can help you scale faster and smarter.

You can also learn more at reeddealers.ca

#SecurityCanada

Last night, I stood on stage and told my story.

It wasn’t perfect. It wasn’t polished. It was raw.

I talked about the highs, the gut punches, the mistakes, and the lessons that came out of them. It was emotional for me to share. And the crowd connected with it.

These lessons aren’t from a textbook. They come from real experiences, tough decisions, and a few scars. Here are the five biggest lessons I’ve learned from building my business.

As Founder and CEO of Reed Security, Virgil Reed has spent 25 years growing the company from a small start-up into one of Western Canada’s leading independent security providers with a national dealer program. 

Along the way, he’s faced setbacks, fierce competition, and market shifts that tested his resolve but also created opportunities for growth. 

His Lessons I’ve Learned talk will highlight the pivotal challenges and successes that shaped both his leadership and the company’s journey.

💡Learn from Virgil's and our other speakers' experiences on October 7th! 

Do not miss out on this one-of-a-kind event.

Get your tickets today using the link 🔗 below:

Buy Tickets

Back-to-school season means new routines, new schedules, and plenty of moving parts. With kids heading back to class and parents juggling work, practices, and pick-ups, home security sometimes gets overlooked. But this is one of the most important times to make sure your family - and your home - are protected.

Empty Homes During the Day

With school back in session, homes sit empty for longer stretches. A smart alarm system with 24/7 monitoring keeps your property protected while everyone is away.