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THE 5 BIGGEST LESSONS I LEARNED


Last night, I stood on stage and told my story.


It wasn’t perfect. It wasn’t polished. It was raw.


I talked about the highs, the gut punches, the mistakes, and the lessons that came out of them. It was emotional for me to share. And the crowd connected with it.


These lessons aren’t from a textbook. They come from real experiences, tough decisions, and a few scars. Here are the five biggest lessons I’ve learned from building my business.





1. Be Far More Diligent


I chose the wrong partner early on, and it cost me. A lot. I felt blindsided, frustrated, and honestly, a bit foolish. I told myself I’d never end up in that position again.


That’s when I started getting far more diligent. I became the guy who asks question after question after question… and then verifies everything. If the answers don’t add up, I move on.


A few things that guide me:


  • Don’t believe everything you read or hear
  • Pay attention to what’s missing in the story
  • Use AI to help analyze the facts


This approach now guides who I hire, which dealers we work with, and who we partner with.






2. Communicate, Communicate, Communicate


I’ll never forget the day CRA froze my bank account. I was young, broke, and terrified. When your bank account is frozen, your business is frozen. I didn’t sleep that night.


The next morning, I picked up the phone, stayed calm, explained my situation, and asked for a plan. I didn’t make excuses. I told the truth. They listened. By the next day, we were back in business.


That moment taught me the power of clear communication when things are hard.


Here’s what works for me:


  • Pick up the phone or meet in person
  • Be nice
  • Be truthful – even if it hurts
  • Share your plan
  • Follow through


Silence breeds fear and assumptions. Communication builds trust.





3. Never Get Too High and Never Get Too Low


This one is personal.


For years, my mood was tied directly to the business. If things were good, I was on top of the world. If things went sideways, so did I. It’s a brutal way to live, and it affected my confidence, my family, and my ability to lead.


Eventually, I learned to build habits that keep me grounded no matter what’s happening:


  • Exercise clears my head
  • Time away resets my perspective
  • Being present with my family reminds me what matters
  • Friends, mentors and peers give me perspective and support


These habits keep me from flying too high when things are great, and from sinking too low when they suck.





4. Get Noticed


Early on, I had a great product, but nobody knew who we were. We were invisible. And that hurt. I was working so hard, but it felt like no one was paying attention.


That frustration taught me two big lessons:


1. Pay attention to marketing

2. Build your brand, not someone else’s


I started experimenting, showing up, and trying everything until something stuck.


Today, I spend about 40% of my time on branding, marketing, and relationships. Because if people don’t notice you, they’ll never buy from you.





5. Look After Your People


Over the years, I’ve learned that business isn’t about products or profits. It’s about people.


For me, that means:


  • Being kind and flexible
  • Having fun together
  • Recognizing effort
  • Paying people properly
  • Keeping everyone in the loop and part of the plan


When you look after your staff, they look after your clients.

When you look after your clients, they stay loyal.

And when you give back to your community, it all comes full circle.


Staff. Clients. Community.

Look after your people – and they’ll look after you.







Final Thought


No pain, no gain. And it was worth it.


These lessons were earned the hard way. If they resonate with you, I hope they help you avoid a few of my mistakes, or at least give you some encouragement when things get tough.

-Virgil




ACADIA GROUP OF COMPANIES GETS PROTECTED BY REED SECURITY


When Acadia Group of Companies broke ground on their state‑of‑the‑art building at 120 Prospect Road in Saskatoon’s BizHub Industrial Park, they knew their security needed to keep pace with growth.

To meet this challenge, Acadia Group of Companies partnered with Reed Security to deploy a unified security solution - combining smart alarmsaccess control, and video surveillance into one intuitive platform.


Project Overview

Client: Acadia Group of Companies

Location: 120 Prospect Road, BizHub Industrial Park, Saskatoon

Scope: Smart alarm, access control, and video surveillance, all managed via Alarm.com


Objectives:

- Seamless integration of alarms, cameras, and door/gate control

- Centralized management via desktop and mobile

- Easily manage security for 150+ employees

- Scalable platform to support future expansion


Our Solution

1. Smart Alarm System

   - Door sensors and smart motion detectors

   - Real‑time alerts via desktop and mobile app

   - Remote arm/disarm functionality for added convenience


2. Access Control

   - Electronic door locks and gate control using smartphones

   - Customizable user profiles and schedules for yard, shop, and office areas

   - Comprehensive audit trail of every entry and exit


3. Video Surveillance

   - High‑definition cameras covering all access points and critical zones

   - AI person and vehicle detection

   - Continuous recording with secure cloud backup

   - Instant playback and clip sharing through Alarm.com


With Alarm.com's unified interface, Acadia’s facility managers can monitor alarms, manage access, and review video footage - all from a single dashboard.





About Acadia Group of Companies

The Acadia Group of Companies, founded in 1982, is a Saskatchewan‑owned and operated family of construction firms delivering turnkey solutions for large‑scale, complex projects. It encompasses Acadia Construction Inc., Acadia Paving Ltd., Acadia Pumping & Dewatering Ltd., and Integrated Engineering Inc., bringing together expertise in earthwork & civil infrastructure, civil engineering, mining & industrial, railway, environmental remediation, paving, concrete, fluid handling, and water resources. With over 150 skilled professionals, Acadia is dedicated to excellence, safety, and community engagement - values that made them a perfect partner for this project. Learn more at acadiagrp.ca.





How Acadia Leverages Alarm.com

User Management: Quickly add, modify, or remove access for up to 150 employees - no more physical keys. New smartphones simply require new mobile credentials.  

Zone‑Specific Permissions: Define access levels for yard gates, the shop floor, and the office with tailored schedules.  

After‑Hours Monitoring: The system auto‑arms every evening at a specified time, sends confirmation when armed, and alerts on any non‑typical activity - like an HVAC service door opening at 5:10 AM or unexpected entry at 8:56 PM.  

Video Verification: Link alarms to live camera feeds to verify incidents remotely. If a false alarm occurs, Jason can disarm the system and clear the event from his phone within seconds.  

Remote Control: Arm or disarm the system and unlock doors via the Alarm.com mobile app to ensure authorized personnel can enter without delay.





Why Choose Alarm.com on a Unified Platform?

Efficiency: One login, one app, one vendor—streamlining support and training.

Reliability: Enterprise‑grade hardware backed by 24/7 monitoring options.

Scalability: Easily add sensors, cameras, or doors as your facility grows.

Cost‑Effectiveness: Bundled services lower installation and maintenance expenses.


Testimonial

“Working with the team at Reed Security utilizing the Alarm.com platform has been a game‑changer for our business. The system seamlessly integrates building security, surveillance cameras, and employee access control into one simple, user‑friendly interface. Whether we’re at a desktop or on the go with the mobile app, we have full control and visibility at our fingertips. It’s efficient, reliable, and has made managing our facility’s security effortless.”

-Jason Horner, P.Eng., President & CEO, Acadia Group of Companies


Ready to Secure Your Facility?

At Reed Security, we customize each installation to your unique requirements and back it with responsive support and maintenance plans. Whether you’re planning new construction, an expansion, or a security upgrade - let’s discuss how we can elevate your security.


Contact us at 306.653.3200 or visit reedsecurity.com to schedule your no‑obligation consultation.




STAR PHOENIX INTERVIEWS REED SECURITY ABOUT BREAK-IN'S

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Brody Langager

Saskatoon StarPhoenix

Published Jan 9, 2025


Concerns about break-ins at homes and businesses are circulating online as Saskatchewan’s cold winter weather coincides with a homelessness crisis.

The province’s two largest cities don’t have the capacity to house everyone who lacks permanent shelter. Saskatoon recently reported a count of almost 1,500 people experiencing homelessness, while Regina reported at least 824.

Crime maps published by the Saskatoon Police Service and the Regina Police Service show break and enters to residential and non-residential properties in every neighbourhood.

Virgil Reed, owner and CEO of Reed Security, said cold weather increases the number of break-ins at multi-unit homes, businesses and unoccupied buildings.

“Often, it’s homeless people looking for a place to stay warm and a place to sleep,” Reed said.

Unlocked vestibules are the preferred location during late night and early morning hours, he noted.

Another method of entry is “tailgating” — an intruder following an unsuspecting tenant into a property through a main entrance or parking garage.

Reed said the company has seen an increase in demand for keyless entry systems and video surveillance with artificial intelligence.

“Access control systems restrict access to the property and require a credential such as a keytag or a smartphone to unlock a door. This limits the opportunity for unwanted visitors.”

Security cameras with AI can recognize trespassers, identify what a person is wearing and ask intruders to leave directly from the camera.

Reed said reducing property crime comes down to common sense and creating awareness.

“Always make sure your doors are locked — including vehicles. Ensure adequate lighting in parking lots, stairwells and entry points. Evaluate the security measures at your property annually and proactively implement the latest crime reduction technology.”

Based on statistical data, Saskatoon Police said break-ins don’t necessarily trend with the weather, noting the peak of break and enter crimes reported in 2024 was in August, while the highest number reported in 2023 was in May.

However, the force noted that break-ins to common areas of apartment buildings could be recorded as suspicious persons reports — which are common and can represent a variety of incidents.

In the case of a break-in to a parking garage, vehicles can often be the target, and sometimes only one of those incidents gets reported to police.

If someone got into a private building only to escape the cold outside, there likely wouldn’t be an associated charge unless there was a criminal offence, Saskatoon police noted in a statement.

“If the person is open to it, we can and would refer them to other supports. We recognize the uneasiness that might come from seeing someone unfamiliar in an apartment building, and we would encourage people to report suspicious persons if they have concerns.”



WIN FREE PASSES TO THE 2024 BHP ENCHANTED FOREST!


Reed Security is giving away 100 passes to the BHP Enchanted Forest, one of Saskatchewan’s most beloved holiday light tours.

It’s our way of supporting our community and thanking our clients for trusting us to keep your home and business safe! 


How to enter the draw

1. You get one ballot when you send us your name, phone number and address of the property that Reed Security protects. 

2. You get a bonus ballot when you send us a TESTIMONIAL we can use to impress others 😊


Click here to enter the draw

Draw Date:  December 5th, 2024

Winners list will be published and passes will be available for pick up shortly after.


Good Luck and Thank You for Supporting Local!

#HappyHolidays #ReedSecurity #BHPEnchantedForest




MARTENSVILLE CANADIAN TIRE GETS PROTECTED BY REED SECURITY


Congratulations!

Congratulations to Lindsay Ullathorne and team on the grand re-opening of Canadian Tire 912 in Martensville, SK! 

With 50,000 square feet of retail space and over 50,000 products, Canadian Tire is your home for all the everyday things that help you work, play and live better.  


Project goals and requirements

For a retail location like Canadian Tire, security isn’t just about protecting assets; it’s about peace of mind and maintaining a safe, welcoming environment. Lindsay Ullathorne, the owner, had two primary objectives in mind:


1. Increase Deterrence: Visible security measures act as a powerful deterrent, discouraging potential thieves from attempting any unauthorized activity.

2. Reduce Losses Due to Theft: Effective video surveillance allows for immediate investigation and response to any suspicious activities, ultimately reducing the financial impact of losses.





ReedHD
™ video surveillance

To meet Canadian Tire's needs, we installed a comprehensive video surveillance system designed for both wide coverage and detailed monitoring. Here’s an overview of the equipment and technology we implemented:


90+ High-Definition Security Cameras: Strategically positioned both indoors and outdoors, these high-definition cameras provide crystal-clear imaging day and night. Whether monitoring the aisles, entrances, or parking lot, these cameras offer complete visibility, leaving no blind spots.

Network Video Recorder (NVR) with 30-60 Days of Storage: This powerful NVR offers extended video retention, ensuring footage is available for review weeks after an incident. From theft prevention to employee safety, this extended storage feature is invaluable for ongoing security.

Desktop and Smartphone Apps: Both desktop and smartphone apps allow Lindsay and her team to monitor live feeds and playback past footage. This mobile functionality ensures they can keep an eye on the store anytime, anywhere, reinforcing security even when they’re off-site.






Testimonial

At Reed Security, we pride ourselves on a seamless installation process that prioritizes customer satisfaction. Here’s what Lindsay Ullathorne, the owner of Canadian Tire 912, had to say about the experience:


“Our Account Executive Geoff was professional, informative, and clear with his communication. Our Techs Ty and Brendan were friendly, paid attention to detail, and were tidy. Overall, Reed Security made things easy and would recommend them to others.”

-Lindsay Ullathorne, Dealer, Canadian Tire 912


Reed Security is dedicated to providing customized security solutions that meet the unique needs of every client. With a team of professionals who prioritize clear communication, friendly service, and attention to detail, we aim to make the installation process simple and effective.


Get a free quote

If you’re looking to enhance security at your location, don’t hesitate to reach out to Reed Security for a free quote. Our solutions are designed to give you peace of mind, minimize losses, and make your business a safer place for everyone.

inquire by email: sales@reedsecurity.ca

inquire by phone: 306.653.3200 or 1.844.384.7233



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LOCATIONS

SASKATOON SECURITY
Reed Security Group (HEADQUARTERS)
14-1724 Quebec Avenue
Saskatoon, SK S7K 1V9
Ph: 306.653.3200
1.844.384.SAFE (7233)

Sure Innovations
1701 Saskatchewan Avenue
Saskatoon, SK S7K 1P7
Ph: 306.974.0888

Nine Yards Technologies Inc.
Ph: 306.341.2477

 

REGINA SECURITY
ViboPulse Services
Ph: 306.206.0700

WINNIPEG SECURITY
Guardian Advanced Solutions
Ph: 204.250.7510 or 204.878.0061

PRINCE ALBERT SECURITY
Thor Security Ltd.
1-243 South Industrial Drive
Prince Albert, SK S6V 7L9
Ph: 306.922.7200

 

NIAGARA REGION SECURITY
Alltech Smart Security
Ph: 289.990.3234

KAWARTHA LAKES REGION SECURITY
Dot Communications
54 Lindsay St S
Lindsay, ON K9V 2L8
Ph: 1.833.368.2666

GREATER TORONTO AREA SECURITY
Link Secure Canada Inc.
15 Victoria Crescent
Brampton, ON L6T 1E2
Ph: 647.262.7460

Pride Security
102-100 Matheson Blvd East
Mississauga, ON L4Z 3P8
Ph: 647.506.0002

 

CALGARY SECURITY
Oxford Security Systems
#501, 2903 Kingsview Blvd SE
Airdrie, AB T4A 0C4
Ph: 587.393.2800

EDMONTON SECURITY
Digitech Security Systems
Ph: 780.444.4449