New & Noteworthy

FEATURE FOCUS: AI DETERRENCE




When it comes to protecting your property, traditional security often relies on simply recording an event as it happens. Reed Security is changing the game with AI Deterrence from Alarm.com, a new AI-powered crime prevention solution designed to stop intruders in their tracks.


What is AI Deterrence?

AI Deterrence combines the latest AI innovations with industry-leading video analytics to actively protect your property. When a trespasser is detected, the system generates adaptive verbal warnings to create the impression that a live operator is watching.

By specifically calling out an intruder's clothing and location - such as identifying a person wearing a black jacket and blue jeans - the system immediately lets them know they are being recorded and warns that police will be called if they do not leave.


The Key Benefits

Proactive Crime Prevention: Instead of just capturing footage, the system actively deters trespassers by delivering tailored, adaptive verbal warnings as soon as they are detected. 

The Illusion of a Live Guard: By dynamically identifying details like what an intruder is wearing, the system effectively creates the impression of a live security operator monitoring the site.

Flexible Integration: AI Deterrence can be deployed as a standalone service or paired alongside ACTVGRD live video monitoring to build a complete moat of protection around your business.


Don't just record crime; prevent it. Contact Reed Security today to learn how AI Deterrence can upgrade your first line of defense.









WHAT DOES A REED ALARM SOUND LIKE? (OUR TEAM TRIED TO ANSWER)


We recently walked around the office with a camera to ask our team this exact question, and the responses were highly entertaining.


From enthusiastic "whoop whoops" to questionable "tweet tweets" - and one brutally honest description of it simply being "annoying" - our staff gave it their best shot. While it gave us all a good laugh, the experiment proved one very important fact: we are much better at installing security systems than we are at imitating them.


The Real Sound of Security


Jokes aside, the true sound of a Reed Security system is the sound of peace of mind. When you invest in our expertly installed alarm systems, you are getting much more than just a loud siren to deter intruders. A professionally integrated system provides:


24/7 Professional Monitoring: Immediate alerts sent to our monitoring center so local authorities and emergency services can be dispatched without delay.


Instant Mobile Alerts: Smart device integration that pushes instant notifications straight to your smartphone, keeping you connected to your property from anywhere in the world.


Flawless Expert Installation: Clean, reliable setup by our certified technicians who ensure every door contact, motion sensor, and camera is perfectly placed and functioning.


We promise to stick to our day jobs and leave the sound effects behind. If you are ready to protect what matters most, trust the experts who know exactly how a system should perform when it matters most.


Contact Reed Security today for a free evaluation, and let us provide you with a security solution that speaks for itself.




REFLECTION. RESPECT. RECONCILIATION.


Today, we pause.


September 30 is the National Day for Truth and Reconciliation. It is a day to acknowledge the painful, lasting legacy of the residential school system in Canada. A day to honour the Survivors, their families, and the children who never made it home.


At Reed Security, our work is rooted in community. We are deeply honoured to protect and serve many Indigenous clients, businesses, and communities across Saskatchewan and Western Canada.


Today, we stand beside you in solidarity.


True reconciliation is not a single day of observance. It is a continuous, active commitment. We encourage our team, our partners, and our community to take time today to hear Indigenous voices, educate ourselves on our shared history, and reflect on the path forward.


Listen. Learn. Remember.


Every Child Matters. 🧡




CELEBRATING 10 YEARS OF REED SECURITY IN CALGARY



Great security isn’t just about the technology you install. It’s about the peace of mind you leave behind.


This year marks a major milestone: 10 years of Dave Schlegel keeping Calgary and the surrounding areas safe, connected, and protected. As a Reed Security Authorized Dealer, Dave is the trusted voice Calgarians hear when they call for help. 


While his official corporate backbone operates as Oxford Security, to his clients, he is simply the face of Reed Security - a leader who understands that the best systems are built on long-term trust.


To celebrate a decade of partnership, we sat down with Dave to reflect on his 21-year journey in the industry, the evolution of smart security, and why the human element still matters most.





The Origin of Expertise

Dave’s foundation in the industry is built on deep, localized technical expertise. His journey began over two decades ago at SAIT in Calgary, where he studied Electronics Engineering Technology.


"I became friends with a fellow student who happened to be the daughter of an alarm company owner," Dave recalls. "I worked with her for eight years before moving to Saskatoon and meeting the Reed team."


This fall, Dave officially celebrates 21 years in the security sector. That’s more than two decades of hands-on experience, adapting to new challenges, and mastering the technology that keeps our world secure.


The Evolution of Technology

When you’ve been engineering security solutions for 21 years, you see exactly how far the technology has come. The biggest shift? The wire.


"‘Wireless’ was a dirty word back in 2005. We would do anything to avoid using wireless sensors, as they were unsecure and unreliable. The opposite is now, thankfully, true."


Today, wireless technology isn't just reliable - it's the gold standard. When it comes to modern hardware, Dave favors solutions that balance sophistication with user-friendliness. His top choice is the IQ Panel line. His reasoning is straightforward: "It’s simple, but also very powerful." It’s exactly what modern smart security should be.


Built on Relationships

While the technology has evolved, the core of Dave’s success in Calgary remains entirely human.


Dave and his team work primarily with homeowners and small-business owners, though they never shy away from the complex challenges of a large commercial job. The projects he is most proud of, however, involve his homebuilder partners.


Dynamic Environments: "Working with our homebuilder partners has been particularly rewarding, as things are in a constant state of change and we have to stay on top of it all."


Growing Together: For Dave, the most rewarding part of the job is building long-term relationships and adapting services seamlessly as his clients' lives and businesses grow.





A Partnership Engineered to Last

Ten years is a long time in any industry. So, what has kept Dave operating as a Reed Security Authorized Dealer for an entire decade?


It comes down to culture and backup.


"The team in Saskatoon is amazing to work with," Dave says of his Reed Security headquarters. "The opportunity for mentorship and support makes even the toughest challenges manageable."


At its core, Dave operates on a simple philosophy: value the individual. "We're just proud to be part of such a solid company, one that values individual clients and strives to do right by them."


Here is to 10 years of serving Calgary, 21 years of unmatched expertise, and a future built on trust.




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LOCATIONS

SASKATOON SECURITY
Reed Security Group (HEADQUARTERS)
14-1724 Quebec Avenue
Saskatoon, SK S7K 1V9
Ph: 306.653.3200
1.844.384.SAFE (7233)

Sure Innovations
1701 Saskatchewan Avenue
Saskatoon, SK S7K 1P7
Ph: 306.974.0888

 

REGINA SECURITY
ViboPulse Services
Ph: 306.206.0700

WINNIPEG SECURITY
Guardian Advanced Solutions
Ph: 204.250.7510 or 204.878.0061

PRINCE ALBERT SECURITY
Thor Security Ltd.
355 16th St West
Prince Albert, SK S6V 3V6
Ph: 306.922.7200

 

KAWARTHA LAKES REGION SECURITY
Dot Communications
54 Lindsay St S
Lindsay, ON K9V 2L8
Ph: 1.833.368.2666

GREATER TORONTO AREA SECURITY
Pride Security
102-100 Matheson Blvd East
Mississauga, ON L4Z 3P8
Ph: 647.506.0002

 

CALGARY SECURITY
Oxford Security Systems
#501, 2903 Kingsview Blvd SE
Airdrie, AB T4A 0C4
Ph: 587.393.2800

EDMONTON SECURITY
Digitech Security Systems
Ph: 780.444.4449